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Associate Product Manager

PURPOSE OF POSITION
The Associate Product Manager is responsible for driving the growth of strategic product lines. APLMs enable growth through developing winning product plans that include target market assessment, product requirement specifications, competitive evaluation, and life cycle management of the product portfolio; as well as through developing and implementing actionable plans to support sales in delivering growth with existing product lines.
ESSENTIAL FUNCTIONS
Develop and implement growth-enabling product requirement specifications and product plans.
Understand and articulate product and customer requirements by analyzing customer applications and market dynamics (size, growth, attractiveness)
Conduct global primary and secondary market research to deliver clear product requirements using a full range of Voice of the Customer techniques and feedback from sales, engineering and channel partners.
Lead efforts to analyze competitive products and share winning sales strategies for selling against them
Continually monitor market landscape for competitive product launches, disruptive innovation and other trends
Lead development tollgate process before and after product design phase; support engineering during product design
Analyze product placement by describing key features of the applications and Gems points of differentiation in partnership with the Product Sales team
Support the sales process through sales tools and product development.
Develop target applications for existing and in-development product lines and communicate to sales team and channel partners
Promote the sale of the product lines consistent with profitable growth and new product launch commitments
Lead efforts to improve commercialization of new and existing products.
Develop and implement processes to identify, cultivate and size to meet targets, likely customers and beta site users
Develop standard work for calendar of interest-building within Gems team and with likely customers, starting in design phase and continuing for first year post-launch
Adapt standard work above to recently launched products to accelerate vitality growth
Support development of the annual Gems strategic plan
Develop outside-in objectives for product line growth to be reviewed during annual budget cycle
QUALIFICATION AND JOB REQUIREMENTS
BA/BS degree required; business, marketing, engineering degree preferred. MBA strongly preferred.
2 years of related work experience, can be gained through internship experience.
"Strategic-mindset" with the ability to develop and execute a business plan to increase market share at strategic accounts that have substantial influence on specification decisions within targeted verticals.
Process and data driven with excellent synthesis and analytical skills.
Excellent communication skills with the ability to adapt and articulate Gems value proposition to a wide variety of decision makers.
Must be willing to travel domestically and internationally up to 30%.
OTHER FUNCTIONS
May be assigned various projects and responsibilities, at the sole discretion of the Vice President, Marketing.



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